10 Japanese Clothing Brands Everyone Should Know Of In 2023

In the 1990s till the late 2000s, in the world of Japanese fashion, it was the Harajuko style that was most popular and sought after. However, with fashion being an ever-evolving process across the globe, the same happened with Japan as well with fashion shedding away completely from traditional Japanese standards into something more embraced by the youth. And with fashion also came brands that redefined the way Japanese folk dressed. What we also noticed and loved most is how hugely Japanese fashion brands have impacted the rest of the globe. From sleek, clean silhouettes, high-quality material to styles that are truly unique and fresh to the world. Now while most of them might not be available in India, we suggest you still save this post and manifest a trip to Japan because here are 10 Japanese brands that need to be on your radar ASAP. Pro-Tip: Best homegrown streetwear labels to check out. 

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SHANGHAI, CHINA - FEBRUARY 10, 2023 - EVISU clothing store in Shanghai, China, February 10, 2023. EVISU is a Japanese fashion clothing brand founded i Stock Photo - Alamy