VIVA MAC: AIDS, Fashion, and the Philanthropic Practices of MAC

M∙A∙C Cosmetics: Ahead Of Its Time

How MAC Viva Glam Pioneered the Concept of Beauty Collabs — History

The Makeup Museum: A case of the Mondays: MAC Office Hours

The Makeup Museum: Quick rant, er post: MAC Vibe Tribe collection

Mac's VIVA GLAM collaborates with Keith Haring for World AIDS Day

Dragons' Den' judge Arlene Dickinson up for $30K business book award

New book by U of T author looks at the corporate philanthropy of MˑAˑC Cosmetics and how it was done right

Andrea Benoit wins $30K National Business Book Award for book about Canadian cosmetics company MAC

Viva Glam MAC Cosmetics

Andrea Benoit - University of Toronto

A Brief History of MAC's Iconic Viva Glam Campaign

The Makeup Museum: Couture Monday: Christian Siriano and Victoria's Secret