Anine Bing – Rose Inc

Since launching her fashion line in 2012, Anine Bing has become synonymous with a certain kind of nonchalant, cool-girl style. Her aesthetic blends Scandinavian simplicity (think clean lines and classic cuts) with a touch of rock ‘n’ roll (hello, leopard print). You could easily wear her blazer/camisole/trousers combination to the office, then head out to Thursday-night drinks with friends without changing a thing—which is exactly what Bing herself does. Here, the onetime model turned designer talks about her love of fashion, loyalty to skin-care products, and what’s next for her eponymous brand.

Minimalist Packaging We Love: Savage Rose by Anine Bing

ANINE BING Leon shell bomber jacket

23ss ANINE BING Women's Letter Embroidery Sweatshirt Hoodie Casual Tops Pullover

ANINE BING Carrie Pant in Lavender

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Anine Bing on building a brand for the modern woman

dynaaminen Hyväksytyt assign anine bing jeansjacka Sweden jengi kiinnittää Täysin kuiva

Anine Bing and Rosie Huntington-Whiteley attend Rose Inc. + News Photo - Getty Images

Rose Wood Campaign