Why Authentic Brands Group Added Reebok to Its Portfolio
Authentic Brands Group agreed to purchase Reebok for $2.46 billion in an attempt to salvage the nostalgic brand.
Sage Business Cases - Reebok Rebrands: Corporate and Marketing Strategies in the South African Sporting Goods Industry
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Authentic Brands Group, LLC
Authentic Brands Officially Acquires Reebok From adidas
Aldo Group becomes operating partner for Sperry as Wolverine sells stake - Los Angeles Business Magazine
Authentic Brands Group, Sakar International Partner for Reebok
Futures for Adidas: Brand portfolio