Why DTC underwear startup Knickey is rebranding as Subset

DTC sustainable underwear startup Knickey is rebranding itself as Subset as it expands into new categories and looks to woo new customers.

Subset: Essential Innerwear, Underwear, Bras, Lounge in Organic Cotton

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Sustainability Spotlight: Subset Organic Cotton Underwear

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Subset: Essential Innerwear, Underwear, Bras, Lounge in Organic Cotton