Odd Future: Creating a Brand out of a Hip Hop Collective

First of all, for those who don't know who Odd Future is, they are a rap group of kids from L.A. Odd Future is short for "Odd Future Wolf Gang Kill Them All," which is also seen as OFWGKTA. The group's frontman is Tyler the Creator, with the rest of the groups split into subgroups,…

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Odd Future: Creating a Brand out of a Hip Hop Collective

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