Yellowberry Urges Tweens Not To Grow Up So Fast

About a year and a half ago, 17-year-old Megan Grassell took her sister, Mary Margaret, then 13, bra shopping for the first time. “We couldn’t find anything that wasn’t super sexualized, padded or push-up,” Megan recalls. “I have a very vivid memory of my sister walking out of the dressing room, and I was like ‘Oh my God, Mary Margaret, you can’t wear that!'” It was the same at every store they tried. “I remember thinking to myself in anger: ‘What is the hurry to grow up so fast?'” Megan says.

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