UK-Based Sweaty Betty Vies for Larger Piece of US Athleisure Market
Sweaty Betty is vying for an even larger piece of the fast-growing athleisure market, which is expected to be valued at more than $80 billion by 2024.
![](https://wwd.com/wp-content/uploads/2021/08/20210616_Sweaty_Betty_Powers_Q3_SH13_02843.jpg)
Wolverine World Wide Acquires Sweaty Betty
![](https://wwd.com/wp-content/uploads/2017/04/sb0084-2.jpg?w=1000&h=563&crop=1)
Sweaty Betty's Tamara Hill-Norton on West Coast Expansion, Initiatives
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The Best Plus Size Gym Leggings for Every Activity
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Athleisure Market Analysis - US, Japan, China, UK, Germany - Size and Forecast 2023-2027
![](https://cdn.rt.emap.com/wp-content/uploads/sites/2/2017/02/11050709/lululemonrunning-1-1024x576.jpg)
Athleisure stretches deeper into the high street
![](https://static.independent.co.uk/2021/06/25/11/Sweaty%20Betty%20sale.jpg)
Sweaty Betty sale: How to get an extra 20% off
![](https://sourcingjournal.com/wp-content/uploads/2021/08/SweatyBetty.png?w=910&h=511&crop=1)
Wolverine Acquires Sweaty Betty Activewear Brand for $410 Million
![](https://hips.hearstapps.com/hmg-prod/images/best-curve-activewear-brands-1643197820.png?crop=0.888888888888889xw:1xh;center,top&resize=1200:*)
Best curvy activewear, reviewed by our Curve Editor
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10 Performing Activewear Brands in Q4 2022 - Launchmetrics
![](https://mma.prnewswire.com/media/1667582/Sweaty_Betty_USA_Photo.jpg?p=facebook)
Sweaty Betty and Halle Berry's Best-Selling Collaboration: The rē•spin Edit is Back with a Fall Drop
![](https://cdn.rt.emap.com/wp-content/uploads/sites/2/2021/08/04105358/Sweaty-Betty-Shoreditch-scaled-e1628070890312-1024x683.jpg)
Why Sweaty Betty's new owner paid top dollar
![](https://mms.businesswire.com/media/20210803005298/en/895768/4/WW2.jpg)
Wolverine Worldwide Acquires Women's Activewear Brand Sweaty Betty
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