Understanding Gen Zs: The Beauty Activists

Thailand's Gen Z consumers are reshaping the beauty industry with demands for authenticity and purpose according to latest Mintel research.

How colour cosmetics brands can appeal to different types of makeup users

Fight The Power! Will Gen Z Activism Threaten Work?

How make-up tutorials became Gen Z's favourite form of TikTok activism

2023 Global Consumer Trends

Why Generation Z Is Embracing Feminism - Pacific Standard

Gen Z Is Deconstructing the Beauty Ideal

Understanding Gen Zs: The Beauty Activists

Learn how Gen-Z is making its mark on the beauty industry.

What We Know About Gen Z So Far

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Explore Gen Z Insights on Mintel