Victoria's Secret's Adore Me acquisition is the latest consolidation in the intimates market

Victoria’s Secret has faced mounting criticism in recent years, as its longstanding thin and sexy imagery clashed with more modern views of size inclusivity and diversity. Some of those criticisms even came from Adore Me itself.

Victoria's Secret Acquires Adore Me for $400 Million - Fashionista

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Victoria's Secret to acquire Adore Me for $400 million

Victoria's Secret acquiring AdoreMe to drive inclusivity

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Victoria's Secret Acquires Adore Me for $400 Million - Fashionista

Victoria's Secret Acquires Adore Me

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