Trend Watch: What Marketers Need To Know About Women's Sports in 2023
![Trend Watch: What Marketers Need To Know About Women's Sports in 2023](https://assets-global.website-files.com/5ef220cf897eb554c3492482/63adfc6cdb29695095ffcbda_2022_Womens%20sports%20trend%20watch.jpg)
![](https://i.cbc.ca/1.6759355.1677258985!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_780/deinfluencing-trend.jpg)
No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic
Sports Trends to Watch in 2023
![](https://ca.thegistsports.com/_gatsby/file/12c329c98f19fd6ec4d5ef383dbc8114/getty-1630033825.jpg?u=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Frdxk7lfa%2Fproduction%2Fa8846f8d46a1fe36175e890b3537f2da0c6240e1-4700x3062.jpg)
New data explores advertising trends for women's sports in 2023
![](https://www.digitaltrends.com/wp-content/uploads/2022/09/Apple-Watch-Ultra-on-Wrist-Pocket.jpg?p=1)
Apple Watch Ultra review: a big, exciting success
![](http://www.bnnbloomberg.ca/polopoly_fs/1.1980342!/fileimage/httpImage/image.jpg_gen/derivatives/landscape_620/wnba-las-vegas-aces.jpg)
Betting on Women's Sports is on the Rise - BNN Bloomberg
![](https://www.sportspromedia.com/wp-content/uploads/2023/12/Copy-of-Copy-of-WP-News-story-template-2023-12-12T102923.600.jpg)
Ten things we learned about sports sponsorship and marketing in 2023 - SportsPro
![](https://imageio.forbes.com/specials-images/imageserve/652dbc1cc3a4a40de03cd321/Women-s-Sports-Foundation-s-Annual-Salute-To-Women-In-Sports/960x0.jpg?height=474&width=711&fit=bounds)
Women's Sports At 'Tipping Point,' But There's Still A Long Way To Go
![](https://assets-global.website-files.com/630d4d1c4a462569dd189855/65775790cb01f7b292b01123_1.webp)
Zara's Marketing Strategy: A Deep Dive into Fast Fashion Dominance
/us/en/industries/tmt/library/assets/pl
![](https://s3.amazonaws.com/media.mediapost.com/dam/cropped/2023/12/08/2023_12_08_watch_women_sports_yElhswC.png)
Linear TV Is Most Popular To Watch Women's Sports 12/08/2023
![](https://io.dropinblog.com/uploaded/blogs/34252283/files/What_Women_s_Watches_Are_In_Fashion_For_2023_2.jpg)
Best Watches For Women In 2024
![](https://s3-prod.adage.com/s3fs-public/styles/1200x630/public/20231113_WingsVLiberty_CK_3x2.jpg)
Inside women's sports marketing—how Gen Z is fueling brand interest
![](https://barcainnovationhub.fcbarcelona.com/wp-content/uploads/2023/12/Proyecto-nuevo-91.jpg)
Women's sports provide a direct avenue for brands to reach younger audiences - Barça Innovation Hub
![](https://playtoday.co/wp-content/uploads/2023/05/male-vs-female-sports-salary-statistics-1160x663.png)
Gender Inequality in Sports Statistics 2024