Hailey Bieber Knows You're Sick of Celebrity Beauty Brands

In her Allure cover interview, Hailey Bieber says she wants her beauty brand, Rhode, to be “cool and attainable.” Though she intends to lend plenty of her own cool to the business, she hopes people will give the line a try without knowing it has anything to do with her.

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Hailey Bieber Knows You're Sick of Celebrity Beauty Brands, Allure Cover, Interview