Pillowy bellies and engorged breasts: Mothercare's ad and the pleasure of post-birth bodies, Childbirth

15+ Delivery Room Hacks Every Mom Should Know

Mothercare's ad praised for showing post-birth mums with pillowy bellies, stretch marks and swollen boobs

Pool Float Designed Especially For Baby Bumps Will Make Summer Pregnancy A Breeze

British company mothercare uses real post-baby women in ads

Instagram Influencer Opens Up About Weighing Over 200 Pounds During Pregnancy

Pharmedoc Crescent Pregnancy Pillows - Body Pillow for Adults - Side Sleeper – Maternity and Nursing Pillow Breast Feeding - Pregnancy Must Haves - Mocha with Piping : Baby

Ashley Graham Shows The Reality Of Breastfeeding Twins In Relatable Photos

Mothercare's ad praised for showing post-birth mums with pillowy bellies, stretch marks and swollen boobs

This Campaign Celebrates Postpartum Bodies To End Unrealistic Expectations For New Moms

Body Proud Mums Mothercare Campaign