Women's Health and Under Armour launch #itstartswithabra campaign

Women’s Health has partnered with leading athletic performance brand Under Armour to launch the #itstartswithabra campaign in a bid to boost physical activity and confidence levels amongst women who research shows are the least active.

Behind the Scenes of Under Armour's NYC SlipSpeed Pop Up

Introducing the #itstartswithabra campaign from Women's Health

Kelley O'Hara, Under Armour, I will what I want global women's ad campaign

Not a luxury: campaign launched to provide sports bras and remove participation barriers, Australia sport

Under Armour Launches Unlike Any, A New Global Campaign Celebrating Women Who Are Beyond Compare

Not a luxury: campaign launched to provide sports bras and remove participation barriers, Australia sport

Women's Health UK November 2021 (Digital)

Snehita Women's Health Foundation

Hearst UK, Instagram