Extreme Sports: History, Marketing, and Why You Can't Get Enough
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An in depth look at the complex dynamics within extreme sports and basic thrill of the genre
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Conference realignment poses risks to big-time college sports
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The Ice Bowl, 50 years later: An oral history of Packers-Cowboys 1967 NFL Championship Game
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Extreme Sports: History, Marketing, and Why You Can't Get Enough
The Power of Three Words: Nike's 'Just Do It' and the Evolution of Marketing Innovation
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Extreme Sports: History, Marketing, and Why You Can't Get Enough
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EA FC 24 Is EA Sports' Big FIFA-Free Gamble
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Red Bull Marketing Strategy: Sampling & Extreme Sports - The Strategy Story
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The AIDA model and how to apply it in the real world - examples and tips
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Big-Time College Athletes Don't Get Paid. Here's How This Amplifies Racial Inequities.