The dumb-bell economy: inside the booming business of exercise
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As millennials become increasingly preoccupied with their physical and mental wellbeing, has the gym become the new pub?
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Jo Ellison
![](https://c5.rgstatic.net/m/435982309481010/images/template/default/author/author_default_m.jpg)
PDF) #Sponseredathlete: the marketing of image and performance
Well Worth It
The dumb-bell economy: inside the booming business of exercise
Well Worth It
![](https://www.researchgate.net/publication/369591734/figure/fig3/AS:11431281131242756@1680056106480/Social-media-reseller-Suppspharm-posting-content-that-echoes-the-tropes-of-male_Q320.jpg)
PDF) #Sponseredathlete: the marketing of image and performance
The dumb-bell economy: inside the booming business of exercise
Well Worth It
![](https://miro.medium.com/v2/resize:fit:1400/1*OUQMEHdOlAP9kxLZxI12jg.png)
The Dumb-Bell Economy: Inside the Booming Business of Exercise
![](https://i1.rgstatic.net/ii/profile.image/11431281215628685-1704329641445_Q64/Stefan-Lawrence.jpg)
PDF) #Sponseredathlete: the marketing of image and performance
![](https://i1.rgstatic.net/ii/profile.image/11431281203292030-1699268514451_Q64/Benjamin-Pelling.jpg)
PDF) #Sponseredathlete: the marketing of image and performance
Well Worth It
The dumb-bell economy: inside the booming business of exercise