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Keep your pants on for this new underwear subscription brand - Design Week

Keep your pants on for this new underwear subscription brand - Design Week

Consultancy After Hours has created the branding for a new underwear service for men – basing it on the daily “journey” of a pair of pants. Aptly-named Undamentals is a “premium” subscription service…

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Keep your pants on for this new underwear subscription brand - Design Week

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