Peloton the rebrand: High end exercise bike maker says it's now a health company for all

Peloton is undergoing a significant rebrand, dumping its identity as a seller of luxury exercise bikes and equipment to heath technology for all.

Peloton Rebrands, Downplaying its Bike

Echelon 'Prime bike' has nothing to do with , and has been

Peloton CEO: Brand's Success 'Because of the Content,' Not Bike

Dan Giuliani on LinkedIn: Want to know why this strategy didn't

Peloton the rebrand: High end exercise bike maker says it's now a

Mom says her son Ryan Furtado was killed by Peloton bike in his

Peloton to sell products on

What can we learn from Peloton's 2019 marketing misstep?

Peloton plans to reinvent itself as part of major rebrand

Once rivals, now partners: Peloton and Lululemon to collaborate on