ASICS: creating quality lifestyle through intelligent sports technology

Since it began operations in 1977, the well-known Japanese sports brand, ASICS, has developed many inventions that have contributed to record-breaking sports performances. What role does intellectual property play in the company and what IP-related challenges does it face?

ASICS: creating quality lifestyle through intelligent sports technology

Why Asics and Salomon Sneakers Are Fashion's Hottest Shoes - WSJ

ASICS: creating quality lifestyle through intelligent sports technology

Asics Corporation: net sales 2022

Tiger Shroff gets active in ASICS' new 'Choose to Move' campaign, ET BrandEquity

ASICS strengthens brand by using digital assets globally

ASICS TAKES HUMAN-CENTRIC DESIGN TO NEXT LEVEL AT ASICS' INNOVATION SUMMIT 2021 - LAUNCHING TWO NEW SHOES, OPTIMIZED FOR THE MOST POPULAR RUNNING STYLES

ASICS: creating quality lifestyle through intelligent sports technology

ASICS Partners

Asics Are Everywhere, But Why Now? We Found Out

ASICS Best Sellers: Our Most Famous Running Shoes

Tech Innovation Over the Years